Marketing Tools Every Business Owner Needs to Ease Their Mind.

You’re a business owner… you have a lot going on. We want to help ease your mind. We’ve compiled a list of marketing tools every business owner needs. If you’re going to be your own marketer, you might as well do it the right way.

Google Analytics:

• Purpose: Website analytics

• Key Features: Track website traffic, user behavior, conversion rates, and more.

1. Mailchimp or Constant Contact:

   • Purpose: Email marketing

   • Key Features: Create and send email campaigns, track open rates, manage subscriber lists.

2. HubSpot or Salesforce:

   • Purpose: Customer Relationship Management (CRM)

   • Key Features: Manage customer interactions, track leads, automate sales processes.

3. Buffer or Hootsuite:

   • Purpose: Social media management

   • Key Features: Schedule posts, track engagement, and manage multiple social media accounts.

4. Canva or Adobe Spark:

   • Purpose: Graphic design

   • Key Features: Create professional-looking graphics, social media posts, and marketing materials.

5. Google My Business:

   • Purpose: Local business listing

   • Key Features: Manage your online presence, update business information, and interact with customers.

6. SEO Tools (e.g., SEMrush, Moz):

   • Purpose: Search Engine Optimization (SEO)

   • Key Features: Analyze and improve website performance in search engine results.

7. WordPress or Wix:

   • Purpose: Website creation

   • Key Features: Build and customize your business website with ease.

8. Google Ads or Facebook Ads Manager:

   • Purpose: Online advertising

   • Key Features: Create and manage paid advertising campaigns to reach a targeted audience.

9. SurveyMonkey or Typeform:

   • Purpose: Surveys and feedback

   • Key Features: Collect valuable customer insights and improve your products/services.

10. Google Workspace (formerly G Suite):

    • Purpose: Communication and collaboration

    • Key Features: Use Gmail, Google Drive, and other tools to streamline communication and collaboration.

11. Trello or Asana:

    • Purpose: Project management

    • Key Features: Organize and track marketing campaigns and projects.

12. Hotjar or Crazy Egg:

    • Purpose: Website optimization

    • Key Features: Analyze user behavior on your website through heatmaps, recordings, and surveys.

13. Google Trends:

    • Purpose: Market research

    • Key Features: Explore trending topics and understand search behavior over time.

14. Zendesk or Freshdesk:

    • Purpose: Customer support

    • Key Features: Manage customer inquiries and support tickets efficiently.

You don’t need to possess every single tool on this list, especially one with a steep learning curve but a few can help take some of the stress off of you’re plate. If you decide you want to delegate, remember that we’re here to help.